About Us

Guide
Seeing beyond the trees, the forest, and the fog to the realization of value.

Enduring Value Thinking at Scale

Whether you are a budding entrepreneur, an established business owner, or a large enterprise, we have the expertise and experience to understand your unique challenges and shape your opportunities. We are committed to helping you unlock your full potential and achieve your desired business outcomes.

At our consultancy, we believe in the power of inquisitiveness towards knowledge and action with a focus on the WHY versus the HOW in the most relevant and effective alignment on attainable solutions. We are equipped with profound expertise, critical thinking skills, and analytical abilities to extract valuable insights and devise an action plan that perfectly aligns with your business objectives.

Founder / Managing Director

Mo Zarrugh Profile Picture 1Mohamed Zarrugh is a seasoned management consultant, providing expertise to businesses across diverse industries and sizes. His extensive portfolio includes notable client engagements:

In collaboration with a consumer packaged goods company generating $47 million in annual revenue, Mohamed played a crucial role in creating and presenting documents and materials for their sell-side effort. His efforts assisted the owners in finding a strategic buyer upon their retirement.

In the realm of healthcare diagnostics, Mohamed led the restructuring of a company’s value proposition by implementing a strategic pricing strategy, laying the foundation for growth.

Presently, he holds the role of principal partner on a part-time basis at Key Bridge Capital (a division of Key Bridge Fund), an advisory firm focused on small to medium-sized businesses. In this role, he specializes in equity financing, growth strategies, operations management, and customer experience. Additionally, he engages part-time with the global freelance consulting firm Toptal, contributing by writing whitepapers on topics such as digital banking and analytics and developing structured client proposals.

Before venturing into consultancy, Mohamed gained 15 years of experience in the financial services sector, holding key roles at JPMorgan Chase and Wells Fargo. Notably, he spearheaded an enterprise-wide initiative focused on enhancing digital adoption, particularly in mobile services, while simultaneously reducing inbound calls to contact center operations. This initiative resulted in annual savings exceeding $50 million for each organization.

Prior to that, he spent two years consulting with the Oregon Department of Revenue, where he drove substantial operational and tax collection transformations. His strategic enhancements in processes and systems, coupled with an overhaul of performance management structures, led to a remarkable 30% reduction in accounts receivable (unpaid taxes), decreasing the total from $3.8 billion to $2.6 billion.

Mohamed holds a degree in Industrial Engineering and an MBA from Oregon State University. Additionally, he graduated with a Mathematics degree from the University of Oregon, where he excelled as a Track & Field athlete.

Message from Founder

Have a Project in mind?

We can assist you in cultivating ideas through probing foundational questions about purpose and value, to help identify opportunities. Let’s delve into your business, its challenges, and needs to thrive.

Let us help you develop that strategy

Let us help you develop that strategy

When you connect with us, you’re not just growing or improving your business on your own. We’ve got your back throughout the engagement process, prioritizing the interests of your business and customers. This may involve challenging your thought process in every aspect of your key decisions. If you’re in search of the right agency to do just that, we’re right here for you!